Review Your Business Card for Key Basics
I've become an expert at skimming business cards on the spot with writers. My actions spring from my own frustration with missing information. Over the years, I've exchanged thousands of cards with people at writer's conferences. When I did not glance at the card on the spot, I would tuck it into my pocket, take it home, then discover missing information like a phone number or email or mailing address. As an editor, it would force me to email this person and gather the missing information (wasting time and energy).
The best time to gather this missing information is when you are meeting face to face with this person. Recently I was in Nashville for a Morgan James Publishing author event. I met a number of authors at this event and exchanged business cards. One of these authors, a medical doctor-turned-writer-podcaster, lived nearby in Boulder, Colorado. When we exchanged cards, I glanced at the information and it only contained his website. There was no email address nor phone number. He said, “My email address is on my website and I want people to go to my website.” It was good to know he had a rationale for the missing information—but I still collected it on the spot and wrote his email and phone on his business card. Others might not have his information from his business card but I gathered this important data on the spot.
When I attend events, my business card is one of the key tools that I use. Some of my long-term friends are amused at the changes in my business card over the years. I've added and improved my cards. Each time I reprint, I evaluate the information to see if it contains what I need. Because I work for a New York publisher, I have a business card which contains my photo, direct dial phone number, work email, and other information. Here's my Morgan James business card:
|Whalin Morgan James business card - Front|
|Whalin Morgan James business card - back|
|Whalin Personal Business Card - Front|
|Whalin Personal Business Card - Back|
*a current photo
*your phone and email address
*your physical address (or at least your city to give the receiver your time zone)
*giveaway to build your email list (one of the most important author tools)
How did you do on the basics? Are you missing something? The most difficult element to proofread is something that is missing. That's why we need a checklist to make sure you cover everything. If you are missing some element maybe it's time to reprint your business cards.
Let me know your experience with business cards in the comments below.
Is Your Business Card Missing An Important Element? Review the basics here. (ClickToTweet)
With this article, I've gone over 1400 entries in the Writing Life. I've been writing this blog since 2009 and posting only one article a week, takes time to reach such a mark. There is a massive amount of information in these entries. If you have never used it, I have a search tool in the right hand column of the blog (scroll down to locate it). You can use it to find information on different topics—and I often use this tool to find past entries.