Last week I noticed a short video from one of my author friends. She was headed to a bookstore for an event and book signing. As I watched her video, it was news for me the author even had a book. I went over to Amazon, the largest online bookstore on the planet, and typed her name into the search tool. In an instant, I found several new books which had a release date of mid-September (or about two months ago). Immediately I noticed the incomplete Amazon listing. The page had no book cover, no detailed information about the book and no book reviews. I hope this author had gathered a good crowd at her book signing (which can be lonely experiences). I'm still amazed at the lack of reviews because this person “should” have known the importance of book reviews on Amazon but had zero reviews. It sends out the wrong message when people view the book on Amazon. In this article, I'm going to highlight four reasons book reviews make a difference. 1. Show Others Are Reading Your Book. When I go to the book page on Amazon and it has no reviews (or only three or four), it makes me wonder if others are buying and reading the book.
Sometimes there are many reviews on the Amazon page for another reason. For example, Fox News journalist Megyn Kelly recently released her book, Settle for More. I listened to the audio book. Two or three days after the book released, I went to the Amazon page, there were over 200 reviews. Many of the reviews were one or two stars and obviously from people who disliked Kelly and had not read or heard any of her book. Amazon has recently cracked down on these reviews. I reviewed the audio book and posted it on Amazon but my review was not “a verified purchase” since I didn't buy the book on Amazon. I looked for my Five Star review of Kelly's book and Amazon has removed it—the first time this has happened to me that I know about. With all of the controversy tied to this book, I can see how removing reviews which were not purchased directly on Amazon was a way to thin out the reviews. You can still see my review on Goodreads. I've written over 700 customer reviews on Amazon. In general, reviews on Amazon are proof that your book is being read and bought. 2. Prove You are Promoting Your Book. It's one step to publish your book (traditional or self-published). Every author needs to be promoting your book and if you have reviews (positive and negative but honest), it is proof of your marketing efforts. 3. Encourage Additional Book Sales. Millions of customers are buying books every day on Amazon, Barnes & Noble,Christian Book.com and other websites. Reviews help those customer's buying decisions.
4. Show You Have On-going Readers. Maybe your book has been out for a while. Is it getting new book reviews? If so, these reviews are proof that people continue to gain value from your book. A few weeks ago,Brent Sampson reviewed my Jumpstart Your Publishing Dreams. While Jumpstart Your Publishing Dreams has been out for several years, a new review shows readers the book is continuing to help others. Reviews make a huge difference and every author needs to be gathering these reviews. How do you get reviews? I have a free teleseminar about getting book reviews (follow the link). Here's some simple yet effective ideas for you: 1. Ask others to review your book. Tim Grahl has terrific insight on this issue in this article. Scroll down to the bottom of this article and you will find a free download. Yes you have to give your first name and email address but it is well-worth this effort. These tools will help you gather reviews for your book. Whenever a reader emails you with praise for a book, respond to their email with appreciation—and simple request, “Will you cut and paste those words over on Amazon with a Five Star review?” Tell them what you need. Notice how I suggested the star rating—but also send them a short link to the actual page on Amazon. If you make it easy for them to do it, you will be surprised how often people will do it. 2. As you read or listen to books, write reviews on Amazon and Goodreads. It's a simple way you can support others through writing honest reviews. Do you write book reviews and gather reviews for your books? Tell me about your experiences in the comment section. Tweetable: Discover Four Reasons Book Reviews Make a Difference. (ClickToTweet)
Book publishing is more of a marathon than a sprint. The publishing world often moves slowly and deliberately to produce excellent product and launch them into the marketplace. This deliberate pace slows even more during November and December of each year. As we go through the holiday season of Thanksgiving then Christmas and New Year's Day, the internal activities in a publishing business take a different focus. This shift means you hear even less from editors and literary agents. The holidays can be a time to turn away from your writing and be involved in other activities. In this article, I want to suggest five actions to increase your holiday writing. 1. Write personal experience stories. Everyone has “different” personal experiences during the holidays. I encourage you to be sensitive to the value of these stories. Decide to write them into your computer shortly after they occur. When you write include the sensory details like the objects, smells, taste and dialogue. Why? Almost every print magazine uses personal experience stories and plans pages for the holidays. Thanksgiving and the Christmas season give you opportunities that do not happen any other time of year. Writing this material near when it happens gives you the raw material to craft and submit stories which can be published. If you wait, the memories and details fade. Write these stories right away.
2. Create new proposals and query letters. It takes time to craft new pitches and proposals. Even if you are going to self-publish, you still need to create the business plan for your book or proposal. If you don't know how to write a query letter or proposal. Take this time to learn this valuable publishing skill. Get my Book Proposals That $ell and read it. Use this time wisely to grow your writing life. 3. Schedule time to write on a new project. Maybe you would like to write a new book or new ebook or create something to give to your email list. If you don't have an email list, now is a great time to learn to create one. Consider getting my List Building Tycoon ebook. When the publishing world slows down, it is a great time to move full-speed ahead on your creative time. Write the time into your calendar and keep those commitments to move forward on the new effort. 4. Read magazines and books. During the holidays is an ideal time to read trade magazines and learn more about how publishing works. Or read that novel you've been wanting to tackle. The reading process will fill up your creative well so you have the overflow to draw on for your writing.
5. Tackle a new skill. Maybe you know you need to improve in copywriting or Internet marketing or figure out how to be better and consistent with your social media. While you can't expect to be skilled at every aspect of publishing, you can take small steps to improve your skills during the holidays. Get a new software program and learn how to use it. As I point out in the first chapter of Jumpstart Your Publishing Dreams, there are many different types of writing opportunties. Keep growing as a writer and use this time. Download the free sample of Jumpstart Your Publishing Dreams and study the possibilities. If you take active steps with your writing, you will use the holidays as a boost to your writing life. As you write throughout the holiday season, you will be way ahead of those people who shift into a different gear and leave their writing out of their life. If you have other ideas, leave them in the comments below and if I can help you in that journey, reach out to me. Tweetable: Even during the holidays, Five Ideas To Propel Your Writing. (ClickToTweet)
Authors need to explore many different ways to tell people about their books. Well-known PR Expert Rick Frishman describes the promotion process as a stool with three legs. One leg is Internet promotion and another leg is print media and a final leg is radio. A stool doesn't stand upright without all three legs. Click this link to explore Rick's publicity teaching in a free teleseminar. Are you using radio to promote your book? Some authors have self-published and they know about radio but believe that only authors who publish with well-known traditional houses are able to get on the radio. Other authors believe they have to hire a publicist or someone to book these interviews. Yes, publicists do an excellent job at booking radio interviews (more details will be below) but as an author, you can also learn to pitch yourself to producers and radio shows. The key is to learn the details and then be consistently using the powerful tool of radio. While you personally may not listen to much radio, millions of people drive to work every day and listen to these radio shows. Radio is a key way to get exposure for your book (so it can be discovered then purchased).
Alex Carroll exhibits the power of radio to sell books. He self-published his book on how to beat speeding tickets called Beat the Cops. Alex has sold 250,000 copies of Beat the Copson the radio. Not only has Alex succeeded with his own book but he has developed a detailed training course called Radio Publicity. I encourage you to go to his website, watch the videos and learn about this important resource. He gives away from free tools to get you started learning about radio. For many years, I've known Alex Carroll and numerous authors have profited from his teaching.
If your book is Christian, I encourage you to look into working with Don Otis at Veritas Communications. I've known Don for over 20 years and I've been working with Don on the promotion of my Billy Graham book. Because of his connections to radio, Don has booked me on a number of radio programs to talk about Billy Graham. If you follow this link, you can listen to several of my interviews. To learn more about radio, I encourage you to explore the various links on Don's website.
Recently Don has started a free email newsletter with great tips from his experience. Here is the first issue: Five Ways To Maximize Your Media Interviews. Follow this link to read Don's insights—but also subscribe to his email list and learn from his years in this business. There is not one path to begin using radio in your work to tell people about your book. Whether you use a publicist or pitch on your own, it is important to do it consistently and regularly. Practice makes perfect. Are you using radio in your work as an author? Let me know in the comments below. Tweetable: How Can Authors Harness the Power of Radio? Learn about these resources. (ClickToTweet)
Recently I was thrilled to learn about How My Book Became A Movie from Robin Jones Gunn. While Robin has written over 90 novels, many authors dream of making their book into a movie. Do you realize what a long odds you have to overcome for such a possibility to happen? Dr. Ted Baehr, the Founder and Publisher of Movieguide, wrote How to Succeed in Hollywood (Without Losing Your Soul) he said, “Remember that the average movie takes nine years from start to finish. The Passion of the Christ took ten years. Evita took twenty-three years. Batman took seventeen years. There are several reasons why it takes so long. First, there are 300,000 scripts submitted every year to the Writers guild of America and many more are written that are never submitted, aside from the flood of novels every year, but less than three hundred movies open in theaters every year. Thus, most scripts never make it into production.” (Page 150)
Now that you understand the huge obstacles to making a book into a movie, I want to tell you about why you need to read How My Book Became A Movie. Robin writes about her journey in a riveting, page-turning way that will keep your attention. You learn how a novella called Finding Father Christmas will be a Hallmark channel movie. In fact, the Hallmark Channel will air the movie Finding Father Christmas on Sunday, November 13th.
One of the novellas, Robin rewrote several times in the process of getting it accepted for print—an effort that would have made many writers with less courage and persistence give up. As she writes, “Have you noticed, fellow dreamers, that the way up is down? The higher the mountain before you, the longer and deeper and wider is the valley you must slog through in order to reach your desired haven.” (Page 34)
Valuable lessons and insights for every writer are scattered throughout this well-crafted nonfiction book. Some of those lessons are in chapter titles like: Ask for the Moon, Put Your Whole Heart into Your Work, Humble Yourself, Do the Hard Work and Show Up. I loved the encouragement and honesty in these pages. I highly recommend How My Book Became A Movie. Amazon is selling only the Kindle version of this terrific book. If you want a paperback, you can get the book directly from Robin Gunn (follow this link). Also watch this short video from Robin (use this link if you can't see the video) about why she wrote this book:
This article on The Writing Life is more than a review of the book. I want to highlight several insights from this book for every writer: 1. Publishing is a long game. If you don't read Christian romance, you may have never heard of Robin Jones Gunn. I've known Robin for at least 20 years. She started her book publishing career with some nonfiction children's books yet now writes novels. Overnight success stories are rare and Robin has been faithfully writing for years. Book publishing is more of a marathon than a sprint. 2. Writers need to be consistent and faithful. If you read How My Book Became A Movie, you will see the consistent effort that Robin puts into her writing. Yes there are struggles (see my next point), yet in obedience and faithful action, she writes the stories and gets them out of her head onto paper. 3. Writers need to do what their editor's ask them to do. When an editor directs a writer, many writers resist. If I'm honest, I mutter a bit (to myself), then I do what the editor asked me to do. The editor understands the focus of their publishing efforts and their audience. It's true in books and in the magazine world as well. As I read How My Book Became A Movie, I learned Robin had to rewrite one of her novellas several times before the book was accepted and published. Some authors would have not done this hard work that Robin did with her editor. Her actions provide a shining example for each of us to do whatever is needed for the book to get written with excellence. 4. Persistence will pay off—but not instantly. For years, Robin had this dream of one of her stories becoming a movie. It took years of persistent and hard work but finally happened. All too often in our culture, we are looking for the instant success or the instant fix. Every writer who succeeds needs a healthy dose of persistence. 5. Writers need to have big dreams and goals. As you write and move toward accomplishing your dreams, I encourage you to have big dreams. As Robin Gunn writes toward the end of her book, “Ask for anything. Be Extravagant. Ask for the moon.” (page 99)
As you ask for the moon and work toward your dreams, you might just get it. Tweetable: @RobinGunn encourages authors with How My Book Became A Movie. Get insights here. (ClickToTweet)
Once again in November I made the list of the top 100 Marketers to Follow on Twitter. I'm #63 this month. Check it out at: http://bit.ly/2el7FJj
The airwaves are full of Election news pointing for
Tuesday, November 8th. You may be wondering what is special about the day before
the election—November 7th. Monday is special because it will mark the
98th birthday of one of the most admired men in America—Billy Graham. Because Mr. Graham isn't in the public eye these
days I regularly find people who believe he has passed away—but he is alive.
Known to some as the spiritual adviser to every president of the United States
since Dwight D. Eisenhower, Billy Graham has been an influential person for the
political and spiritual life of our country. Ironically he was born the day
before the election of our next president. In celebration of Mr. Graham's birthday, I have
been doing several radio interviews about Billy Graham. On Wednesday, I drove to
North Denver and was LIVE in the studios of KPOF for the breakfast table with
Denise and Gordy talking about Billy Graham for an hour. Our interview
was recorded and you can hear the entire interview (just follow this
link). I downloaded the interview and stored it on my own website to
preserve it. How can you honor and celebrate Billy Graham's
birthday? I normally write these articles for Tuesday but it will be too late
for Mr. Graham's birthday. I want to give you several ideas of something
practical you can do for this celebration. 1. Retweet this article on your various social
media sites like Facebook, LinkedIn, Twitter, Tumbler, Instagram and others.
When you post, make sure you use the hashtag
#HappyBirthdayBillyGraham. 2. Use the images which I have prepared for you.
Studies have shown that a post with an image is more likely to be read and used.
It's one of the reasons that I include an image when I post on social media.
I've prepared four different images and use them with your posts.
For years I have been writing stories. Some stories are from other people and I tell them in magazine articles or books or blog posts or Ebooks. Other stories are my own personal experiences which I relate in different forms of print or online. It is hard to measure or know the impact of your words or writing. Yes we get hints when others review our work in print or on Amazon.
Over 12 years ago as a frustrated acquisitions editor, I wrote Book Proposals That Sell. My goal was to help writers be more successful in getting their books published. I also wanted editors and agents to receive better pitches and manuscripts and proposals from the teaching in my book. Many of these goals have been realized because the book has over 130 Five Star Amazon reviews and I’ve received all sorts of great feedback from writers, agents and editors. I’ve also had my share of detractors or people who have not liked the book and given me one star reviews saying, “I threw your book in the subway trash.” Each of us should understand not everyone will like our work and there will be negative feedback. When my authors from Morgan James contact me about what to do with a negative review (one or two stars), I tell them to rejoice. They should not complain to Amazon or try and get those reviews removed. These lower reviews actually validate all of the other reviews on the book. They show readers that you are getting real feedback on your book. The stars are averaged together so if you only have a few Five Star reviews then get a one star review, it will skew your reviews toward the negative. It means you have more work to do to get others to give you five star reviews on your book. This weekend, I was on the faculty of the Indiana Faith & Writing Conference at Anderson University. I taught on book proposals. I heard a new story about the impact of my Book Proposals That Sell which I wanted to tell you about in this blog.
I met Kelsey Timmerman who was also on the faculty of the conference. He told me that he used my book (along with one from Michael Hyatt) to write his original book proposal for Where Am I Wearing?, A Global Tour to Countries, Factories, and People that Make Our Clothes. After Kelsey wrote his proposal, a literary agent picked up the book an sold it to John Wiley & Sons. Where Am I Wearing? was published in 2012. As I’ve written before in these articles, the marketing for any book is on-going, Kelsey told me that five years after his book was published Where Am I Wearing? made the New York Times bestseller list. It was not the top twenty nonfiction books but made the extended list in the fashion category—but it still made the list. Because Where Am I Wearing? was on the New York Times list, he can use the title New York Times bestselling author in his biography, website and other promotional materials. From Kelsey’s story, I gained a new insight into the impact of my own writing on the community.I had never heard that one of my books led to a New York Times bestseller. Getting on the New York Times list is rare and hard in this competitive business. From my understanding a book has to sell over 11,000 copies in a seven day period through that secret list of bookstores which report to the New York Times. It is almost like winning an Oscar in the book business—very hard to do but is rarely accomplished. What is the impact of your writing? How do you measure it and know? Do you treasure the feedback of others? Let me now in the comments below. Tweetable: Most of us don't know the impact of our writing. Here's the details. (ClickToTweet)