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Monday, December 30, 2013


Get a Truckload of Amazon Reviews

When it comes to getting reviews, you want to listen to someone who has experience and can guide you through this specialized—yet significant area of publicity for your book. Let’s face it, customers (your readers) make buying decisions every day 24/7 on the basis of customer reviews. I’ve been writing reviews for print and online publications for years. In fact, I’ve written more than 450 customer reviews on Amazon. 

Even with my extensive background, I learned a tremendous amount of insights throughout HOW TO GET REVIEWS BY THE TRUCKLOAD ON AMAZON. Penny Sansevieri knows her stuff—not only for marketing her own books but she has successfully helped many authors through her PR business. She takes this experience and pours the details into this valuable resource. Every author needs to get this book and read with your yellow highlighter. Then go back through and take action on the various suggestions. You can read this book multiple times and follow the links and resources.

In the opening, Sansevieri includes this guarantee, “let me make you a promise as a person who’s been marketing for many, many years. This book works. I guarantee it. If the methods in this book don’t get you more reviews, more exposure and more sales, you can return it to me, personally for a full refund.” Now when do you see that promise in a book? Rarely.

The examples and how-to information make this book a “must have” for any author. Whether your book is brand new or has been out for several years and you want to give it a new blast of promotion. Use the advice in Sansevieri’s book. Getting reviews by the truckload is not magic or something that happens without work. It will involve personal and consistent effort from you. 

I highly recommend HOW TO GET REVIEWS BY THE TRUCKLOAD ON AMAZON. In fact, I’m going to take action on a number of things that I learned reading this resource for my books. 

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Wednesday, December 25, 2013


If You Missed Some Goals for 2013...

By the end of 2013, I wanted to have over 100,000 twitter followers. Yes, I set this benchmark as a goal and worked hard at trying to achieve it day after day throughout the year. I'm not going to make this goal. 

In the process of working at this goal, my twitter followers grew substantially to over 80,000. When I think about how many people have less than my twitter following, I'm glad to have worked on this goal.

Maybe you wanted to get something publishing this year which hasn't happened. Or possibly you wanted to sell a certain number of copies of a particular book—and that didn't happen. Yes you have missed these goals which you set for yourself.

I have several points to make about missed goals:

1. You are to be congratulated that you even made goals. Many people do not then they wonder why they didn't achieve what they wanted. There is an old saying, “If you aim at nothing, you will be sure to hit it.” Are you setting specific yet realistic goals for the new year?

2. If you missed your goals did you move forward with the project? Did you make progress toward your goals? If so, this success is another achievement that you can celebrate.

3. Reset your goals for the new year. Write them down and make them specific, realistic and achievable. I'd like to sell a million copies of my newest book in the new year—but since I've not even come close to that mark in the years past, it's not a very realistic goal for the new year.

Successful entrepreneur MaryEllen Tribby created an infographic called The Success Indicator. It received such a reaction, MaryEllen turned the infographic into a free full blown report (follow the link to download it). While I haven't read all of this report, I did read enough of it to see that it contains valuable insights and information for you.

I will be continuing to write goals for the new year and work toward them. As for my twitter followers, I'm setting 125,000 as my goal for the new year. It's not just some idle benchmark but realistic and something I believe I can achieve. I've also got detailed plans which I'm executing on a daily basis to grow my follow and achieve this revised goal. 

The very worst action you can take in my view is to set aside your goal and give up. I've watched many would-be writers miss their goal and they give up and stop trying to achieve their publishing dreams. 

What plans do you have for the new year and how are you going to achieve them? I'm expecting great things for you. 

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